When should I use a redirect?

Redirect rules are best used for scenarios where you would like to take users to a specific URL based on certain triggers. 

For example, if you have a "Contact Us" page and would like to make this searchable for users, you can create a Redirect rule like below:

This rule is stating that if a user searches for either "contact" or "contact us," then the user should be redirected to this page: https://www.farmandfleet.com/customer-care/

Another example would be a "Shipping" page, you would create a Redirect rule like below:

This rule is stating that if a user searches for "shipping", then the user should be redirected to this page: http://www.calranch.com/shipping-returns.html