Conversion Tracking List

The " Conversion Tracking List " report offers a deep dive into how specific search terms directly influence conversions over a defined date range. It delivers a detailed view of user search behaviors, linking keywords to specific order values, thus providing actionable insights to enhance profitability. This report can help you with:

  1. Keyword-to-Conversion Insights: Explore the influential relationship between specific search terms and subsequent conversions.
  2. Understand Search Behavior Impact: Gain a nuanced understanding of user search behaviors that drive conversions.
  3. Measure Order-Specific Financial Impact: Link specific search terms to their financial impact, enabling data-driven decision making.

  1. Query: Term that was used prior to an order being placed
  2. Date: Date on which an order was placed in the same session as using site search
  3. Order #: Order number
  4. Total [$]: Total amount of the order placed in sessions when the keyword was searched