Product Conversion Tracking

The Product Conversion Tracking report provides a comprehensive view of how individual search terms contribute to product-level conversions over a selected time range. This report connects user search behavior to specific products, helping you analyze which search queries are driving engagement and revenue at the product level. This report can help you with

1. Keyword-to-Product Performance: Understand how specific search terms influence engagement and conversions for individual products.
2. Track User Intent and Behavior: Analyze how users interact with your products after performing a search, from clicks to cart additions and completed purchases.
3. Revenue Impact by Keyword and Product:
   Measure the financial return associated with each keyword-product pair, helping prioritize optimization efforts.

1. Keyword: The search term entered by the user before interacting with or purchasing a product.
2. Product: The product viewed, added to cart, or purchased in connection with the keyword.
3. Searches: Number of times the keyword was searched.
4. Clicks: Number of times users clicked on the product in the search results.
5. Cart: Number of times the product was added to cart during sessions that included the keyword.
6. Sales: Number of orders containing the product placed in sessions involving the keyword.
7. Total [$]: Total revenue generated from the product in sessions where the keyword was searched.
8. AOV (Average Order Value): Average order value for orders tied to the product and keyword. Calculated as Total ÷ Sales.