SEO Impact

Search Engine Optimization is a key driver of growth in the e-commerce world. It's no secret that a better search engine ranking means more traffic that drives higher conversions. The bigger secret is that search engine reach is gaining importance. As competition grows for popular keywords, long-tail keywords are proving to show user intent and higher relevance. There is also less competition for these long-tail keywords. How can you tap into this hidden potential? To set you well on this path, Hawksearch offers the SEO Impact feature.

How Does It Work?

The SEO Impact feature is designed to strategically create an automated and expansive sitemap that represents relevant Landing Pages that expose your long-tail keywords. It scans your live Hawksearch engine for active Landing Pages and specified facet combinations to generate this sitemap. Business users can control which facets and facet combinations should be crawled and sets the format of the canonical URLs. We combined our SEO best practices to ensure these combinations do not allow duplicate content or dead-end pages from being indexed.

Am I a Good Candidate for the SEO Impact Feature?

Are Hawksearch Landing Pages Utilized?

Landing Pages are the starting points for the sitemap. For this reason, if you have them defined within the Hawksearch Workbench, you can benefit.

Is the Hybrid UI Integration Method Utilized?

Our Hybrid UI Integration Method provides built-in support for the SEO Impact feature. No-follows, canonical links, and other aspects are powered through this method. If the other methods (e.g. API or JavaScript-only) are solely used, the SEO Impact feature is not available.

How do I Get Started?

If you said yes to the criteria above, please contact your Account Manager and let them know that you are interested in the SEO Impact feature. Someone from the Hawksearch team can answer questions you have regarding the SEO feature and how it works. Once you have verified that you are generating your Landing Pages from Hawk using the Workbench and it is agreed that the feature would be beneficial to your business, we can begin the implementation process.