Conversion Tracking Summary

The " Conversion Tracking Summary" report provides granular insights into how specific search terms influence user conversions, bridging the gap between site interaction and profitability. It offers invaluable data, guiding optimization of your offerings and user engagement strategies. This report can help you with:

1. Optimize Conversion Pathways: Use the report to fine tune search terms that effectively trigger conversions, enhancing the user journey.
2. Quantify Financial Returns: Leverage order data linked to search terms to understand their direct financial impact on your operations.
3. Harness Keyword Power: Discover high-performing keywords to better align your content, services, and products with user searches.

1. Keyword: Terms that have been used for searches in sessions where a purchase was made
2. Searches: The total number of times a search was performed using the keyword.
3. Clicks: Number of times a user clicked on a search result after performing a search.
4. Cart: Number of times a product was added to the cart during the same session in which the keyword was searched.
5. Sales: Number of orders placed in the same session as the keyword was searched
6. Total [$]: Total amount of all the orders placed in sessions when the keyword was searched
7. Avg. Order [$]: Total divided by # of Sales that reflects the average order amount assigned to the keyword
8. Conversion [%]: # of Sales divided by Count that reflects the percent of sessions that resulted in a sale when searching the keyword