Product Conversion

This is a new report from HawkSearch that takes advantage of some of the new features available from the new data lake and analytics tool that supports the new Advanced Analytics reporting. The HawkSearch tracking api always captured the unique identifier of the item being selected, added to cart or purchased. But most merchandisers don't know those unique identifiers - only the names of those products. This report looks at the name of the product related to that unique identifier and includes that in the report. This way a merchandiser can see not only what visitors are searching for, but which actual product they are clicking on.