Connectors

Analytics Connectors extend HawkSearch Analytics into your organization’s reporting tools, applications, and AI workflows. Use them to bring search and product-discovery performance into the systems your teams already use and combine it with relevant business data.

Connectors are available as an Enterprise add-on. Contact your HawkSearch Customer Success Director (CSD) to discuss supported integrations and setup.

What you can do

Connect analytics to your reporting tools

Use HawkSearch analytics data in external dashboards and recurring reports. Bring search engagement, orders, and attributed revenue into your broader ecommerce reporting.

For example, your team could build a dashboard that compares search performance with overall site sales or tracks recommendation performance across reporting periods.

Combine search activity with business context

Explore search and discovery performance alongside information from your CRM, ERP, or other business systems.

For example, matching product identifiers could help your team compare search demand with inventory availability or review product revenue alongside margin information.

Available integrations, matching fields, and data requirements depend on your systems and implementation. Work with your CSD to define the appropriate setup.

Support AI and automated workflows

Use the Analytics API as a data source for custom assistants, internal applications, or scheduled reporting processes.

An integration could retrieve underperforming search terms for a recurring review or provide recommendation metrics to an internal assistant. Your application controls when it requests data and how it uses the results.

Analytics API

The HawkSearch Analytics API provides programmatic access to tracked analytics data through REST requests and JSON responses.

Available reporting areas include:

• Search activity, keywords, and searches with poor results.
• Sales and recommendation performance.
• Facets, sorting, pagination, and landing pages.
• Campaigns, banners, and autocomplete interactions.
• Device, geographic, and search-funnel activity.

Data availability depends on the features and tracking configured for your account.

Ways to retrieve data

For recurring production integrations, use report endpoints or validated structured queries.

Getting started

1. Define your use case. Identify the destination system, required metrics, reporting period, and refresh needs.
2. Confirm access with your CSD. Review your Connectors entitlement and obtain the required API access.
3. Configure the integration. Your technical team supplies the API key through the x-api-key header and builds the necessary requests.
4. Validate the results. Check date ranges, filters, metric definitions, attribution, and pagination before scheduling regular updates.

Keep API keys in a secure server-side integration.

Developer documentation

Visit the HawkSearch Analytics Developer Portal for authentication instructions, available endpoints, dataset schemas, request examples, and response handling.