Intelligent Insights

Intelligent Insights expands HawkSearch Analytics with enhanced reporting, the Analytics Assistant, and Report Builder. It helps your team investigate search performance, understand customer behavior, and evaluate how search and product discovery contribute to orders and revenue.

Use Intelligent Insights to explore questions beyond your regular reporting and create reports around your business priorities.

What’s included

Analytics Assistant

Ask questions about your HawkSearch analytics in plain language. The Analytics Assistant retrieves relevant data and returns explanations, tables, or charts based on your request.

For example:

• “Which high-volume searches received few clicks last month?”
• “How did search-attributed revenue change compared with the previous month?”
• “Which recommendation widgets generated the most revenue?”
• “Which facets do customers use most often?”

You can ask follow-up questions to narrow the results or explore a finding further. Include a date range and the metric you want to review for a more specific answer.

The Analytics Assistant is read-only. It analyzes data without changing your search or merchandising settings.

See Analytics Assistant for available capabilities and example questions.

Enhanced Reports

Explore customer activity in more detail to understand what visitors search for, how they interact with results, and where they encounter problems.

Depending on your enabled features and available tracking data, you can:

• Identify frequently searched terms with low engagement or few results.
• Review how customers use facets, sorting, and other discovery options.
• Explore orders and revenue attributed to search.
• Evaluate recommendation engagement and attributed sales.

Use these findings to identify areas for investigation, such as missing product information, search relevance, or underperforming promotions.

Report Builder

Create custom reports directly within HawkSearch using a starter template or a blank canvas.

Report Builder allows you to build and edit reports, manage drafts and published versions, and restore previous report versions. Use it when your team needs a recurring view tailored to a particular business question.

Choosing where to start

For example, you might identify a group of searches with low engagement in a report, use the Analytics Assistant to examine those terms, and create a custom report to monitor performance after making changes.

Data availability

Results depend on the HawkSearch features enabled for your engine and the activity your implementation tracks. Revenue and order analysis require the corresponding ecommerce tracking.

When comparing results, use matching date ranges and filters, and check the metric definitions in the relevant report. Attributed revenue represents sales associated with tracked activity under the report’s attribution rules.

Access and enablement

Intelligent Insights is available through an upgrade. Contact your HawkSearch Customer Success Director (CSD) to discuss access and enablement.

Connectors for external BI tools, AI agents, APIs, and additional business data are available separately as an Enterprise add-on.