Pagination

Displayed as Pagination Tracking, this report shows how deeply customers browse result pages and how performance varies across pagination sets. Use it to compare final pages viewed with search volume and attributed conversion.

What the report shows

• First Page View Rate is described as the percentage of search sessions in which only the first page was viewed.
• Number of Pagination Sets identifies how many sets are represented by the current view.
• Attributed Search to Sale Conversion Rate summarizes the report's conversion measure for the labeled period.
• Pagination Set Effectiveness compares sets using search count and attributed search-to-sale conversion.
• Final Page Viewed compares search counts by final page number with the corresponding conversion series.
• Pagination Set and Final Page Viewed breaks out each set and page-number combination with search count and attributed conversion.

How to use the report

1. Set the period and engine or visitor target.
2. Review the first-page rate and the distribution of final pages viewed.
3. Compare pagination sets using both search volume and attributed conversion.
4. Use the detailed table to identify set and page combinations worth investigating.
5. Review the corresponding search or landing page experience before changing pagination settings.

Interpreting the results

A final page number describes where browsing ended in the report's session view. It does not mean that the customer clicked or purchased a product on that page.

A high first-page rate is not automatically positive or negative. Customers may find what they need immediately, or leave without engaging. Likewise, higher conversion among deeper-browsing customers does not prove that requiring more pages would improve conversion.

The chart includes an Other group where shown. Read it as the dashboard's grouped remainder, rather than assuming it is one specific page number. Use attributed conversion to compare the displayed contexts; use Executive Overview for top-level search-related totals.

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This feature is enabled per request, please reach out to your CSD at [email protected] for more information.